What are the key strategies in Influencer marketing?
The key to influencer marketing is determining who the best influencers are for your campaign.
You need influencers that fit your brand image.
If your brand if family friendly, then you need family friendly influencers. If you have an edgy brand then you need edgy influencers. If the influencers normal content doesn’t really match with what your brand is doing then the campaign won’t work.
You need influencers that are within your price range.
This is simple. If you have $500 to spend on an influencer campaign, the smartest thing to do would be targeting local and micro influencers who charge less so you can run a full campaign. If you have $50,000 then you can look into macro influencers.
You need influencers that reach your target market.
If your target market is gamers, then your influencers need to have a lot of gamer followers. If you are targeting women, then your influencers need to be followed by a lot of women. If you are targeting for a specific city, then your influencer needs to have a lot of followers in that city.
If you start an influencer marketing campaign and your influencers don’t fit these 3 categories then it won’t work. You can’t just throw money at a random influencer and expect any type of returns. Influencer marketing takes a little planning and a lot of research to work, if you decide to go with macro influencers.
If you decide that local influencers fit your brand image better, are in your budget and will reach your target market then your campaign will be simple. The best place to run local influencer campaigns is through REACHur| Local Influencer Marketing.
If you are going to work with macro influencers you can use a few different tools to find influencers that will fit the 3 categories above. Influencer Marketing | How-To Guides, Influencer Platform Reviews & Agency Case Studies is a good resource, as well as http://phlanx.com.
If you are looking for more in depth tracking of your campaign then The #1 Influencer Marketing Software - see why the world's best use GRIN is best.
The number one strategy to running an influencer campaign is having the right influencers. You can have the best content in the world, promoting the best product but if the influencers promoting that product don’t work with your target market then the campaign won’t work.
Influencer marketing can be a useful tool but choosing it as the main marketing strategy is wrong IMHO. Especially, if you need to promote enterprises. I would advise considering between pardot vs marketing cloud as the best option for large businesses nowadays.
Very interesting and useful article for the beginner influencers that just started to make it professionally. Nowadays, to be and influencer is pretty profitable and interesting, especially when you have a good imagination. Influencing and search engine marketing in san diego are considered the most effective digital marketing tools, but they have the same disadvantages. First is the price that is always high, the second is the warranty that it is going to work. Anyways, if it works, the results are always higher than expectations.
Last edited by AdCornish65; 17-10-2020 at 04:06 AM.
Besides influencer marketing, there are a lot of other tools and strategies you can use to promote your product. It is also a nieche from digital marketing which refers to any online marketing efforts or assets. Search Engine Optimization, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing. Each field has its own strategies and tools, for example white hat backlink strategy or black hat backlink strategies, 2 SEO strategies moslty use in advertising websites and other products. There is a lot of informatation about this subject on the internet, you just have to search for it.
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