
Vespa is an Italian brand of scooter manufactured by the automotive giant Piaggio Group. The name actually means wasp in Italian and according to popular beliefs, this was what the founder of the Piaggio Group Rinaldo Piaggio exclaimed when he saw the first designs as he thought that it look like a "Vespa" or wasp.
The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy to a full line of scooters and one of seven companies today owned by Piaggio.
The Vespa Range
The Vespa scooters are known worldwide and has built up a cult following, even right here in Singapore. Due to their ease of use, relative ease of maintenance, high build quality and strikingly cute looks, it's become the go-to scooter for many motorcycle enthusiast here in Singapore and all around the world.
Vespa HQ Factory During The Olden Days
Have you ever wondered however, how these Vespa scooters are made and what goes into manufacturing a Vespa scooter? You might be shocked to know that a brand new Vespa rolls off the production line every 3 minutes! And the Piaggio Group has the stats to back this up. Even during the pandemic in 2020, the Piaggio Group posted an increase in sales of 6%!
The Vespa has come to encompass true Italian styling, artistic influence, and created a lifestyle that is enjoyed and envied by bikers worldwide. Their strong resale value even in the 2nd hand market is testament to the ever-growing demand of the Vespa brand!
The Vespa Brand Has Become More Than Just About A Scooter
Make yourself a nice cup of tea, or a glass of wine to pay homage to the Italians, and enjoy the video! (Credits to Business Insider)
If you're in the market for a Vespa scooter or any other motorcycles from the Piaggio Group, head down to the exclusive distributor and agent in Singapore:
Mah Pte Ltd
www.mah.com.sg
Address: 1179 Serangoon Rd, Singapore 328232
Phone: 6295 6393
If you're keen to know more about Piaggio Group and Vespa's performance in 2020, head back to our previous article here:
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