TP ads - Have they been focusing on the right group of people?

[JackOHJack]

Ya i noticed that also.. Cos of the ads they give a misconception that bikes are very dangerous.. When all my relatives see that i bring a helmet during a family gathering, the first thing they say is, "wah bike so dangerous still wanna ride.." They will nv ask how's biking, the first thing they say it's dangerous and why wanna ride..

 

standard one, coz they saw a lot during their time. they ask coz they concerned abt u ba. u can always ask them to buy u a car to shut them up!?

 

Let me explain.

 

First, do you know the TP has ZERO budget for Road Safety?

Then where does these advertisements come from, you may ask? They come from donations from sponsors. Dear TP has to depend on donations from sponsors for money. Else not even silly ads to remind you to be safe Mr Bikers.

 

Second, TP has to make the most of what little money they have. So it comes down down to simple maths on who to target first. There is just not enough money to go round to target several groups. You target the most vulnerable person or the single source that can yield maximum result.

 

Third, know your stats. Do you know that as high as 50% of the motorcycle accidents in Singapore involve...only the motorcyclist himself/herself only?

So if you don't invest to target the motorcyclist, you target who?

 

Taxi drivers? Yes, agree some taxi drivers disregard others when they are too focused in making ends meet. But ask yourself, how many taxi drivers do you have to target? Are taxi drivers the only dangerous ones around? What about van drivers? What about luxury car drivers? What about old-aged drivers? What about drivers who just passed? What about foreign car drivers? What about..

 

Every single biker on the road in singapore is surrounded by a good 6 to 9 other vehicles at any one time. To make this biker safe, you need the cooperation of ALL 6 to 9 drivers. So trying to change the behaviour of one group of road user (bikers) is already hard enough. Now you want to multiply the effort by changing the behaviour of so many other people?

 

It is not that there are no other contributing sources, it is just that if poor TP has money to target only one group, so why not target at those 50% single party motorcycle accidents?

 

 

 

 

It's not an accurate view that TP only targets bikers. They monitor the situation and they do know that the following are the next most vulnerable groups:

- Old folks

- Cyclists

 

Who says there are no TP campaigns targeted at these groups? But guess what, TP reserve all their what-little-money and spend on motorbikers, so you see the ads on bikers but not for the others.

 

 

They also know about foreign workers. But wah lau, how do you really easily and cheaply educate and change the tendencies of so many different nationalities, who come and go by the hordes of thousands every year?

 

 

For all you know, when you go to malaysia, you may have violated many of their traffic rules. It is just that you are not aware

 

The master has spoken!

 

i think bikers can all play a big part by reminding each other to ride safely, which means otr, everyone's biz is ur biz!

 

i feel that ur comrades and u are doing a lot for the safe riders community. hope we can spread the msg along and get it going!

Edited April 16, 2009 by JackOHJack

[shiraz]

I don't think someone should be REMINDED to ride safely!

[JackOHJack]

hehez, of coz if everyone ald noe den dung need to remind, but everyday otr we see bikers who seemingly "forgot", due to other perceived urgencies/ priorities...

[lv3338]

almost 50% of them are contributed by mcyclist.

 

50% contributed by mcyclist, doesn't mean..the accident caused by bikers.

 

Most of the time...other road user should know...or they didn't know..... some error they made like jammed brake last minute...or filtering without checking blindspot can be a disaster to biker....

 

I think they should let the public know bikers are the weakest...or non protected....so public should exercise caution and drive responsibly... when they see biker around...

[testamant]

Ya bro i do agree with some of your views and opinions, there are indeed nasty road users be it motorcycle,cars or other vehicles,furthermore bikes will still be on the losing end. eg. probably a safety rider with low income ,a sole bread winner being hit by a car from any angle.depending on solely luck if he were fall in an accident.be it fatal or minor scuffs,still layers of flesh won't hold tat much against the person in the car.my say is tat all of them road users have responsibility to play,so do it well.doesn't matter if you are speeding or riding slow safetly, all you need is to lose a little bit of luck when riding or diving on tat day and you can almost end up dead anitime .

 

btw metal can be reformed and reinforced but flesh & bones can be broken with scars.

 

 

 

the stats show that bike fatalities are the highest.

BUT they do not show the cause of the accidents.

now only can the statistics truly show who's behind them.

 

it would oso be a wrong to judge that bikers are poor road users.

i tink bike users are generally more careful as they know

when they get on the bike,

what dangers are there and that they are in a disadvantage against others.

of course usually the bigger the vehicle the lower the fatalities.

what thing can really make them vulnerable with all that metal

and safety features 1 can enjoy in something with 4 wheels.

 

I think P platers on a car are the ones causing lots of problem. Those hum qi kia are ok, at most they road hogging on the expressway only. It's those "I just got my license and I have something to prove to the world" P platers that really make me feel like they should be taught a lesson. They speed, they high beam, they act as if the road belong to them, I really want to tell them "hello, when I take my car license you still studying Sec 3 and dreaming about driving!!!"

 

i do see lots of dimwits rider lately. especially p-plates, if not, deliveries from some of our famous 24hr fast food, or both.

and if you are the one that always squeeze to the front on the left at a left-turn zebra crossing and you hesistate alot, you are a dimwit too.

 

think TP has done a good job.

 

50% contributed by mcyclist, doesn't mean..the accident caused by bikers.

 

Most of the time...other road user should know...or they didn't know..... some error they made like jammed brake last minute...or filtering without checking blindspot can be a disaster to biker....

 

I think they should let the public know bikers are the weakest...or non protected....so public should exercise caution and drive responsibly... when they see biker around...

[Silent Hunter]

Just thought we can link this 2 pages together.

 

http://www.singaporebikes.com/forums/showthread.php?t=230765&highlight=drivers+make

 

The Traffic Police have been doing campaigns on speeding, Speeding and more SPEEDING and yet more and more riders are killed every year.

 

I was thinking of doing a commercial like these,

==>

==>

One for Drivers and another one for Riders all by orselves.

 

 

And then coming up with some money to pay for it to be screened on TV and in the Movies.

Edited April 24, 2009 by Silent Hunter