Piaggio Group Posts Global Increase In Sales For 2020 Mainly From Their Aprilia And Vespa Brand

PIAGGIO Group has been able to strengthen their sales across the very unusual year of 2020, with sales across all brands accumulating a total of 207,000 sales. 

These sales are 6% greater than the totals for 2019, which would have been around 195,000 units. The total sales across all two-wheel vehicles in 2020 sat at 1,455,000, in the European market, which by all accounts is impressive for a challenging financial year.

In Singapore, the number of motorcycles registered in 2020 under the Piaggio Group are as follow:

• Aprilia - 969 units
• Derbi - 10 units
• Gilera - 0 units
• Moto Guzzi - 108 units
• Piaggio - 5,185 units
• Vespa - 1,499 units

Total - 7,771 (or 3.75% of Piaggio Group's total sales)

This is significantly higher than Ducati's Singapore share of global sales which stands at just 0.23%.

Hats off to you, Piaggio (group) and local distributor Mah Pte Ltd - always good to see the two-wheel industry doing well, for obvious reasons!

If you're looking for any motorcycles under the Piaggio Group umbrella, do give them a shoutout and let them know SingaporeBikes.com sent you and you might just get a special SBF deal!

Mah Pte Ltd
www.mah.com.sg
Address: 1179 Serangoon Rd, Singapore 328232
Phone: 6295 6393

The Piaggio Group has impressed with their offerings in recent years, with both motorcycles and scooters, with plenty more on the way. For scooters alone, the market share was marked at 24% of total sales falling under the Piaggio Group umbrella. 

This umbrella extends to cover various brands, including Vespa, Piaggio, Aprilia, Moto Guzzi, Gilera, and Derbi. 

Strong growth in their motorcycle sales for Aprilia is attributed to their successful 2020, with further launches underway for Aprilia, including the Tuono 660 & RS660 which we’re eagerly anticipating. Moto Guzzi sales are also seemingly on the up, particularly with their new celebratory Centenario editions being released. 

Key factors for their performance were the Vespa scooters, the Moto Guzzi V85TT, the growth of the Aprilia brand in the motorcycle segment, and the success of the Piaggio brand in scooters.

2021 is already off to a bright start for Piaggio, with the launches of new motorcycles on the horizon - this includes the Moto Guzzi V7, the Aprilia Tuono 660, and the new Beverly (a new Piaggio electric scooter that arrives in June). 

If you are keen to know how other motorcycle manufacturers are doing, we did an article on Ducati's sales performance in FY2020 which you can read here: