Just 1 month ago, Royal Alloy Singapore did the first ever virtual brand launch via their page on Facebook. The COVID and Circuit Breaker situation, with its many restrictions, have caused companies to think out of the box and of new ways of engaging their customers. Some companies have sought to list their inventory online and going as far as to run a "live" auction via Facebook Live, but we think Royal Alloy Singapore might just be the first distributor to do an entire brand launch via social media.
Royal Alloy Singapore, distributed by Yew Heng Group, teamed up with our good friends over at @TRI333PLE to host an albeit short, but very fun and interesting introduction to the Royal Alloy brand. You can see the full video linked here:
The Royal Alloy is yet another company that is coming out of the far-east that produces Class 2B and Class 2A scooters that pay tribute to the likes of Vespa scooters. In recent years, we've seen companies like Lambretta and now Royal Alloy start coming to our shores and it is a testament to the changing market trend of more bikers moving towards smaller CC and automatic scooters. Afterall, with the borders being closed, 1,000+cc ADV motorcycles do not have anywhere to stretch their legs in Singapore.
For a start, Royal Alloy Singapore will be bringing in 2 model range from within their line up, namely, the Royal Alloy GP available in 200cc and 300cc guises, as well as the Royal Alloy TG, also available in 200cc and 300cc guises. The TG is the more retro-styled of the 2 and comes in 2-tone colour shades and the TG is the more modern looking scooter.
From Royal Alloy's website:
Royal Alloy GP 200/300
The Royal Alloy GP series was really a breakthrough for us and for the real retro scootering fraternity! For the very first time in recent history the consumer can enjoy a truly authentic retro scooter that is made of steel!
All machines feature advanced anti-dive front suspension, all machines have safe combined braking systems or 'Bosch' ABS. The Royal Alloy range is truly unique in being the only British brand that provides a complete portfolio of 'Real' Retro' scooters for the modern rider.
Royal Alloy TG 200/300
The Royal Alloy Tigara Grande series was really a breakthrough for us and for the real retro scootering fraternity!
For the very first time in recent history the consumer can enjoy a truly authentic retro scooter that is made of steel.
The TG will feature a predominantly steel body with cast aluminium headset and horncast. It will feature as standard the new 'lowrider' seat.
Tigara Grande - Tigara is an old native Inuit word meaing 'point' and Grande is obviously a synonym for big, there fore Tigara Grande is Royal Alloys 'Big Point' We feel that all of our earlier efforts were finally worth it, so today we are proud to present to the world the Royal Alloy Tigara Grande, a real classic in the making.
Royal Alloy Test Ride Information
Royal Alloy Singapore are now also open for test rides if you want to check out their GP or TG range of scooters, and you can contact them at Royal Alloy Singapore, 3006 Ubi Rd 1, #01-364, S408700.
Royal Alloy Singapore Contact
What do you think of the Royal Alloy range of scooters? Let us know in the comments section below!